Skip to main content

Your submission was sent successfully! Close

Thank you for signing up for our newsletter!
In these regular emails you will find the latest updates from Canonical and upcoming events where you can meet our team.Close

Thank you for contacting us. A member of our team will be in touch shortly. Close

  1. Blog
  2. Article

Marcus Haslam
on 16 September 2011


We are about to start the exciting job of branding juju (formerly Ensemble), I’m putting the brief out to you, please share your ideas and suggestions and of course publish them. We do have a deadline, so could we please have your designs whether sketches or otherwise by Friday 23rd and and we will review together with Mark Shuttleworth.

Here’s some background information.

The design of this logo should encapsulate our fundamental values of freedom, collaboration, precision and accessibility. It should speak powerfully to its specific audiences to give juju a meaningful visual identity.

Juju is a powerful tool to manage cloud servers as a coherent single system. Juju, by design, is part of the Ubuntu family and illustrates our brand values.

Juju audiences are DevOps and system administrators. These target audiences correspond to our community, consumer and engineer groups in the brand guidelines. They routinely weave their magic to deploy and scale complex services into the cloud (sometimes on to bare metal) needed to provide a larger service or solution to internal and external customers.

We look forward to seeing your thoughts as sketches, drawings, photos
or whatever you feel appropriate to express juju.

Have fun!

Related posts


Michael C. Jaeger
9 May 2023

Kubecon EU 2023: Operator Day hosted by Canonical – recordings available

Charms Article

The Operator Day at KubeCon EU 2023, hosted by Canonical, took place on Monday, 17 April  2023. We thank everyone for attending the event. Our thanks go out especially to those who engaged with each other during the sessions, asked questions and contributed to our  interactive event. If you missed this 6th edition of Operator ...


Freyja Cooper
24 April 2025

The hitchhiker’s guide to infrastructure modernization

Cloud and server Article

One of my favourite authors, Douglas Adams, once said that “we are stuck with technology when what we really want is just stuff that works.” Whilst Adams is right about a lot of things, he got this one wrong – at least when it comes to infrastructure. As our Infra Masters 2025 event demonstrated, infrastructure ...


Leia Ruffini
14 April 2025

How we ran an effective sprint to refresh our website, Part 1

Design Article

Part 1 of how we ran a design sprint to refresh our website. Sharing what worked, what didn’t, and lessons from designing for open source in mind. ...